Disrupting E-Commerce

Today we’re going back to our roots and are talking e-commerce. 

Amy Parsons' built a direct-to-consumer sales system that is going to compete with the likes of Ulta Beauty, Sephora, Target and Amazon. She developed an international supply chain from a computer and is at the helm of a company that will be a household name in the next few years.

Amy Parsons is the founder and CEO of Mozzafiato, a 100% Italian beauty and men's grooming store that imports products from Italy and sells them to customers in the US. Mozzafiato was started during the pandemic and has since provided an immersive, authentic Italian experience to the North American market. Amy has previously worked as an Attorney at a large firm in Denver, was hired by Colorado State University (CSU) as a Chief Operating Officer, and later the Vice-Chancellor for the CSU system. 

We talk about…

  • Amy’s background and how she came to do the work she is doing.

  • What is special about Mozzafiato.

  • Why Amy’s inclination was 100% on Italian products.

  • What lured the manufacturers and sellers to have a conversation and partnership with Amy.

  • The beauty and brutality of E-commerce

  • Men's space in Mozzafiato.

  • Amy’s strategy or differentiation from other E-Commerce brands.

  • Amy’s first Subscriptions boxes.

… and so much more!



Check out Amy's brand: https://mozzafiato.com/

 
 
Angie Viehman
How to Launch an Online Course

Over the last couple of years, it's hard to spend time online without seeing someone talking about their new online course. Have you ever thought about creating one? Destini Copp is going to share with us what a course could do for your business and what it would take to get there.

From college professor to entrepreneur, Dr. Destini Copp knows something about career transition and reinvention. Destini is a Marketing Consultant who is on a mission to help entrepreneurs scale their digital products with evergreen and automated sales funnels.  She strongly believes that one can still serve their clients by creating digital courses to add additional revenue to their business with the help of evergreen sales funnels. Tune in to learn about the opportunities associated with teaching what you know, deciding what you could teach, and the best way to get started. 

We talk about:

  • How the digital product industry has grown and what it's going to look like going forward

  • How your business would benefit from adding a course to your revenue streams

  • Evergreen and automated sales funnels and their importance

  • Where we can draw an audience from - she shares her traffic strategies

  • Topics doing better than others and why you should opt for mini-courses

  • When it make sense for a business to add a course - do you need to be established?

  • How long it take to build a consistent revenue that you can plan on.

and so much more…!

Check out Destini's website: destini.cop.com 


Check out Destini's podcast Course Creator's MBA

 
 
Angie Viehman
Why and How to Write a Bestselling Book

In this episode, 3-time #1 best-selling author, Emee Vida Estacio shares her tips on writing a bestselling book. She is a Psychologist, Self Publishing launch strategist, and a leadership coach who has been a University Psychology Lecturer for about 10years. Dr. Emee educated herself into the self-publishing route as a health Psychologist writer and her first book 'Change Your Life for Good' was an instant bestseller. She outranked the amazing Tim Ferris despite being a newbie. Scooping a best seller on your first publication! Crazy right?

Her incredible book series ‘Psychology in your Life' includes titles like ‘Fear is Not My Enemy' and ‘The Imposter Syndrome Remedy'.

In a nutshell, we speak about...

How Amazon self-publishing takes away all complexities.

How tedious traditional publishing is.

How important Market research and Keyword research is for a writer.

Why business owners should write books as a part of their business strategy.

A way to eliminate the need for paid advertising.

Strategies on how to get writing out of your wishlist and put your pen to paper.

What to do for better Amazon algorithm and content mapping.

How to optimize your writing page and resonate with your audience.

Why you should build a launch team in advance before pressing the publish button.

...and so much more!

Check out Emee's self-publishing community:

http://thepamecode.com

Check her out on Facebook:

https://www.facebook.com/groups/selfpubmadesimple/ and https://www.facebook.com/Dr.E.V.Estacio

 
 
Angie Viehman
How to Create Offers that Sell

Ever wonder how you can get your customers/clients not only to buy your products but buy, love and spread the word about them? It takes so much more energy, time and resources to find new customers than to dazzle the ones you already captivated so why not turn them into your very own brand ambassadors?!


Melinda Colon is here to help us understand how to truly engage with your target customer base. She developed a step-by-step system for creating engaging content.

Melinda Colon is a brand and marketing strategist with a passion for systems and processes. She operates a brand and marketing consulting agency and coaching business, and using her gift as a connector, she is proactive about finding ways to build profitable solutions for online businesses that are effective and cost-efficient. 


Melinda is on a mission to help entrepreneurs regain control of their time and money in all things marketing, graphic design, and project management. Melinda is also the owner and operator of a full-service Virtual Assistant agency specializing in Administrative, Creative, and Technical Services.


In this episode we chat about:


  • How she came to do the kind of work that she is doing.

  • How to sell out with a mission.

  • What businesses need to have in place for them to convert leads to sales.

  • How to draw that intel out of people without being too specific or forcing them to be too specific.

.. and so much more!


Check out Melinda’s website: https://www.melindacolon.com/

 
 
Angie Viehman