How to Use Sound in Marketing
Sound is an important part of marketing, whether it is in the form of music, songs, the spoken word, or noises. Sound marketing has been proven to produce dramatic results in the way someone experiences your brand. So I invited someone who's been in the industry for years and years as a voiceover actor to tell us how we can use this little known tool to enhance our marketing efforts.
In today’s episode, I speak with Jodi Krangle on how audio impacts people and clever ways to use it. Jodi also gives tips on how to incorporate sound in your marketing, its importance, and the power it holds.
What we talk about:
Jodi’s background and the kind of work she does.
What audio branding is.
The use of sound as an identifier of your company.
The difference between voice and sound when it comes to marketing.
How companies are using Alexa to draw attention to their brands.
.. and so much more!
Jodi’s Clubhouse room: The Power of Sound
Jodi’s website: audiobrandingpodcast.com
