Increase Your Revenue 10% Tomorrow
In this episode, we talk about adding e-commerce to your business. Before you tune out, let me assure you that you don’t have to have a brick and mortar storefront or physical product to sell online.
For those that don’t have a storefront or physical product to sell, you may not see an opportunity to add e-commerce immediately. Admittedly, there are plenty of businesses that don’t make sense for online sales. But e-commerce works great for digital content in addition to physical products. If you have white papers, a book you’ve written, free gifts you’ve made for clients that went over really well or products you’ve developed internally to support your business. Things like documents, forms, calendars, processes, software or plug-ins. There’s a space for all of these in e-commerce. Depending on what the product is, it may not become your bread and butter but it will increase your brand recognition and could become a really solid passive revenue stream.
Listen to hear more about how Clutch Businesses will be sharing their assessment tool for any company to identify opportunities for improvement.
For those that do have a physical product or storefront, its not going to take much to convince you of the value in adding e-commerce to your business. But we’ll prime the pump by talking about what adding e-commerce could mean for your business. If you haven’t made the leap yet, now is definitely the time.
Instore shopping still dominates but about 18% of total retail sales are projected to be online this year….and that was before the pandemic so I imagine that percentage will be much higher over the next year. Even though stores may be allowed to open again soon, many shoppers are going to opt for online purchases over the instore experience to keep themselves safe.
It’s hard to let even 18% walk out your door and now that the number will be even higher don’t miss your chance! Think about Blockbuster. They lost their entire business because they didn’t have an online option for customers.
As long as your product is relatively easy to ship (please don’t get into the marble business), an ecommerce site allows you to:
Reach a broader audience without making a huge investment
There’s no additional rent to pay
You don’t have to hire additional staff initially
You don’t need to segregate your inventory across multiple locations
Your store is now open 24/7 and sales would be passive-ish
We only scratched the surface so if you’d like to learn more about how to select an e-commerce platform or what to do once you’ve made the selection, we’ll be launching courses soon to walk you through the process step-by-step. Sign up on the link below to be the first to know when they’re available:
And if you can’t wait and want to get started right away but just don’t know how, set up time to talk with us about how Clutch can set up your online presence and the supply chain to support it. You can email us at hello@clutchbusinesses.com or find a time on our calendar using the address below:
Remember, I believe in you and I believe in your business.
