Hi! I'm Angie.
I work with passionate women entrepreneurs. They’re solving awesome problems in the world. They’re also unfulfilled, overwhelmed and exhausted. I help them move out of operational swamps in their business. I automate processes, amplify existing revenue channels, and find ways to do more with less. More importantly, I help rekindle their passion and free up time for what’s most important. Whether that’s growing their business, self-care or making memories with their families.
I fell into the business world unintentionally. I was an artist who majored in sociology and philosophy. After college, I wanted to create programs that empowered women and underserved groups. My bleeding heart entered the field when non-profit budgets were being cut. I put my dreams on hold to take a position in the buying offices at one of the largest for-profit companies in my home state. I went from the not-for-profit world to the halls of retail giant, Target Corporation.
I developed a surprising fascination with the business world. Sociology helps you understand how social systems work. Target understood how business and organizational systems work. Employees are happy, stores are run well, and customers completely LOVE walking in the doors. Efficiency and automation were an investment wherever possible for that to happen. And it couldn’t be done by people disconnected from the actual execution. Every new employee spent several months working in the stores--checking customers out, stocking shelves, mopping floors-- before heading back to their cubicles. I immersed myself in these lessons and more during my tenure. Eventually I left to spread my wings with some of the top designers and manufacturers in the country.
And then...I burned out. I was working around the clock. I traveled overseas monthly. I struggled to find time to exercise, sleep, eat, do laundry, see friends and family, find the man of my dreams and train and love my beautiful dog. It was a premature mid-life crisis.
I quit my job, started teaching yoga and built a Thai massage business. I found myself back in a community of passion-driven people, interested in health and well being. These talented teachers had brilliant things to share with the world. Yet, they struggled to realize their potential. They were drowning, overwhelmed with the operations necessary to be successful entrepreneurs. I couldn’t stop myself from offering ideas to simplify and automate their work. I wanted their hearts to shine. I wanted them to experience more money, more opportunities and less stress.
I hung up my yoga teaching mat. I surrounded myself with an amazing group of supportive, hilarious, vibrant women. They were running businesses bursting with success. To my surprise, I was having the same conversations with these women as I was having with the yoga teachers. They weren’t showing up for themselves or their families the way they want to. They knew that they could be doing so much more, and making so much more, but didn’t know how. I realized that the items on their “drags-me-down” list were exactly the things I love to do and could help end the epidemic I was seeing take hold of women’s lives.